Portfolio of Work

Pieces of My Career

Desk with Book
Green Typewriter

Since January 2018

  • Interviewing people from different walks of life and helping bring their stories to the world.

  • Attending many Fashion and Lifestyle events island-wide on behalf of YP SG.

Since January 2019

  • Developing content ideas on relevant and trending Lifestyle topics.

  • In addition to lifestyle blogs around travel and fashion, I write social commentaries on issues like gender inequalities and climate change. 

Image by Aviv Rachmadian

Since August 2018

  • Spearheading content strategy and marketing campaigns

  • Leading and managing SYNC's content teams consisting of 20+ freelance writers across eight different countries

  • Streamlining processes and introducing SOPs for freelance writers

  • Working closely with clients-- startups and SMEs across Southeast Asia helping them with content development, curation and dissemination

  • Social media marketing for startups, SMEs and MNCs across niche industries like health tech, edtech, fintech among others 

  • Writing case studies, press releases and media announcements 

  • Helping improve the online presence of clients, with some clients attaining 20% organic increase in Google Impressions within 5 months through contributed articles, blogs and social media marketing as well as industry reports 

Woman Writing

The Vent Machine - Editor and Founder

October 2017

The Vent Machine is an online lifestyle magazine based in Singapore. With key focus on Travel, Lifestyle, Social Commentaries and Interview Features, The Vent Machine has a readership of around 50K+

August, 2017

Research paper published and presented during the 3rd World Conference on Media and Mass Communication for TIIKM in Kuala Lumpur, Malaysia.



A Closer Look

I feel proud to share with you all that
I feel proud to share with you all that