Portfolio of Work
Pieces of My Career
Since January 2018
Interviewing people from different walks of life and helping bring their stories to the world.
Attending many Fashion and Lifestyle events island-wide on behalf of YP SG.
Since January 2019
Developing content ideas on relevant and trending Lifestyle topics.
In addition to lifestyle blogs around travel and fashion, I write social commentaries on issues like gender inequalities and climate change.
Since August 2018
Spearheading content strategy and marketing campaigns
Leading and managing SYNC's content teams consisting of 20+ freelance writers across eight different countries
Streamlining processes and introducing SOPs for freelance writers
Working closely with clients-- startups and SMEs across Southeast Asia helping them with content development, curation and dissemination
Social media marketing for startups, SMEs and MNCs across niche industries like health tech, edtech, fintech among others
Writing case studies, press releases and media announcements
Helping improve the online presence of clients, with some clients attaining 20% organic increase in Google Impressions within 5 months through contributed articles, blogs and social media marketing as well as industry reports
Social Media Marketing, Content Design and PR Outreach for Story Artisan Press
Live Stage Hosting for Esplanade, Singapore
Live Stage Hosting and PR Outreach for Rainbow Diaries
The Vent Machine - Editor and Founder
The Vent Machine is an online lifestyle magazine based in Singapore. With key focus on Travel, Lifestyle, Social Commentaries and Interview Features, The Vent Machine has a readership of around 50K+
Media Practices: Human Rights Reporting – A Burning Challenge - Research Paper
Research paper published and presented during the 3rd World Conference on Media and Mass Communication for TIIKM in Kuala Lumpur, Malaysia.